Social selling

How to be successful in social selling? Is social sales rep a scam? Social selling is the process of developing relationships as part of the sales process.

It’s the modern way to develop meaningful relationships with potential customers so you’re the first person or brand a prospect thinks of when they’re ready to buy. Measuring Social Selling Success. Equally important to understand what is social selling is the ability to measure it. To help quantify the value of social selling , LinkedIn produced the first-of-its kind social selling measurement – The Social Selling Index (SSI). Social Selling is about using social media to build a brand that customers and peers alike, grow to trust and respect.

Consider it similar to lead nurturing, in the sense that. They’ve always been social activities. Today it’s about “ social selling. Potential investors, employees, colleagues, clients and customers are literally at. One of most effective ways to achieve this is through social selling.

But, what is social selling and why is it important? We share social selling statistics that explain how. Thus, the use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal. Why is social selling important?

When social media first appeared on every business’s radar, marketers quickly saw the value. Before long, most organizations were busily broadcasting on social channels in an attempt to load the sales funnel at the top end. With nearly half the world’s population now active on social media, social selling is more relevant than ever. Prove the effectiveness of your social selling by connecting your social activity with your web analytics software. Demonstrate which social channels are driving conversions, leads, and sales with customized dashboards.

That’s where social selling comes in. As already mentione social selling is all about building relationships. These relationships result in customer loyalty and repeat clients. Research suggests that sales professionals who rely on social sharing get a percent customer renewal rate. In fact, most people seem to believe that social selling on LinkedIn is about spamming your connections.

Chandy at the Indian Institute of Management in Calcutta, India.